当速度成为战略中致胜因素,并购就逐渐成为企业扩张的优先选择,然而收购的完成只是并购的第一步,只有“成功整合”才是真正完成了一次收购。本文从并购战略、并购执行的上层建筑、品牌及文化的整合角度,分析“信龙”整合可行性,并提出解决科龙电器整合困境的方案。 When speed becomes the winning factor in the strategy, mergers and acquisitions (M & A) gradually become the preferred choice for the expansion of the enterprise. However, the completion of the acquisition is only the first step in the merger and acquisition. Only “successful integration” can really accomplish the acquisition. This article analyzes the feasibility of the integration of “XINLONG” from the perspective of the superstructure, brand and culture of merger and acquisition, the plan of resolving the difficulties of integration of Kelon.