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“大数据时代很有优势,但是大数据时代不能协助我们做所有事情。”琥珀传播CEO刘阳,对于“大数据时代”给品牌营销带来的变化有着清醒的认识。琥珀传播服务于可口可乐、多乐士、瑞士莲、巴黎老佛爷和迪士尼等国际知名品牌.在北京和上海分设办公室。自2005年成立迄今,琥珀传播已成为国内最具有创新意识的互动营销团队之一,同时也是在数字营销领域提供整合营销服务的专业代理机构。刚刚过去的2013年,琥珀传播收获颇丰。在10月27日的艾菲大中华区颁奖礼上,琥珀传播斩落双金一铜。至此,琥珀传播在去年共获得包括中国长城广告奖、中国4A金印奖等在内的1 2项大奖。近日,刘阳接受本刊记者专访,分享了琥珀传播的理念、经验,以及他对整合营销“大数据时代”的冷静思考。《品牌传播》:请问您当初涉足整合营销时的初衷是什么?刘阳:并非我们有意涉足,整合营销是目前业内一个整体趋势。
“The Big Data era has great advantages, but the Big Data era can not help us do everything.” “Amber CEO Liu Yang has a clear understanding of the changes that brand marketing has brought to Big Data Times. Amber Communications serves international brands such as Coca-Cola, Dorothy, Swiss lotus, Galeries Lafayette and Disney, with offices in Beijing and Shanghai. Since its establishment in 2005, Amber Communications has become one of the most innovative interactive marketing teams in China and a professional agency providing integrated marketing services in digital marketing. In the past 2013, amber spreads well. At the Effie Greater China Awards Ceremony on October 27, Amber spread a Cumberbatch. At this point, amber spread won a total of 12 awards including China Great Wall Advertising Awards and China 4A Gold Awards last year. Recently, Liu Yang interview with our correspondents to share the concept of amber transmission, experience, and his integrated marketing ”big data era “ calm thinking. ”Brand Communication": What was your original intention when getting involved in integrated marketing? Liu Yang: Not that we intend to get involved, integrated marketing is currently an overall trend in the industry.