点评人:智威汤逊创意总监叶宇轩(Jesus)在揭开北京 JWT 作品面纱前,我想分享我对广告的“五亿坚持”,这五亿是客户、代理商和消费者最关心的。第一生意:所有的广告创意离不开要为客户解决问题创造生意,因为生意是客户所最最关心的,无法创造生意的广告,客户也将拒绝投资于媒体露出。因此,没有生意广告就不具任何意义。 Commentator: JWT creative director Jesse Yeh Before opening the veil of JWT in Beijing, I would like to share my “500 Million Adherence” to advertising, which is of utmost concern to customers, agents and consumers. The first business: all creative ideas are inseparable from the business for the customer to solve the problem, because business is the most concerned about the customer, can not create business ads, customers will also refuse to invest in the media exposed. Therefore, advertising without a business does not make any sense.