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杰弗瑞·摩尔最近又写了一本书《断层地带》,提出竞争优势建立在“跳跃式技术创新”上,简单的说就是技术力。这个说法不足为奇,但是他对解释“跳跃式的技术创新”形成的竞争优势,确有发人深省之处,特别是现在的IT和生物科技产业。他认为跳跃式的技术创新会形成4种竞争优势,包括:一、技术在产业价值链中掌握了关键地位;二、技术在区隔市场中占据了领导地位;三、技术在企业的价值观与执行能力形成了优势;四、最后在广大市场上以特定的差异化产品或服务的形式建立了优势地位。
Jeffrey Moore recently wrote a book “The Faulted Zone,” arguing that competitive advantage is based on “leapfrog technological innovation,” which is simply technical. This is not surprising, but he does have some insight into the competitive advantages of “leapfrogging technological innovation”, especially in the current IT and biotech industries. He believes that leapfrog technological innovation will create four kinds of competitive advantages, including: First, technology holds a key position in the industrial value chain; Second, technology occupies a leading position in the market; Third, technology in the corporate values and Executive ability formed the advantage; Fourth, finally in the vast market in the form of specific differentiated products or services to establish a dominant position.