广告创作人员在创意、设计广告时要考虑到消费者的消费规律和购买心理,下功夫建立商品与消费者之间的“感情”,使广告获得好的经济效益。求廉心理.消费者在讲实用的前提下,格外计较商品的价格,尽量选择折价、特价、处理价的商品,认为质量上过得去时价格越低越该买.以购得廉价商品为满足。这种心理在收入偏低的消费者表現较普遍.武汉某商店在报上登了一则题为“清仓大处理,见货是半价”的广 Advertising creative personnel should take into account consumer’s consumption patterns and purchasing psychology when creating and designing advertisements, and work hard to establish the “feelings” between commodities and consumers so that advertisements can obtain good economic benefits. Psychology of Integrity. Consumers, on the premise of practicality, are particularly concerned with the price of goods, and try to choose discounted products, special products, and price-processing products. They think that the lower the price, the better the quality is. The lower the price, the more they should buy. This kind of psychology is more common among low-income consumers. A certain store in Wuhan has published a book titled “Clearance deal, see the goods is half price”.