一家普通通的米粉店在不到一年的时间内发展成为深圳知名的餐饮连锁企业,开了五家分店。一、以招牌菜抢市场。看准了深圳人爱吃鸡煲,他们就精心调制,重拳推出具有浓郁山寨风味的“田螺鸡煲”作为招牌菜。佐料用其他店所没有的壳大肉肥的田螺,将鸡和田螺这两样风马牛不相及的食物一起放置锅中,用慢火细细烹烧。阵阵浓香便四处飘溢,令顾客闻香而动,食欲顿开,尽情享用之后仍是齿颊留香。独具风味的招牌菜经口碑相传,引得食客慕名而来。二、以特色风味守市场。“田螺鸡煲”的火爆让他们敏锐地觉察到深圳餐饮的一块大市场空白——山寨风味餐饮。于是把山寨风味定为自己的经营特色,不断推陈出新。除了煲类,其他各类炒菜、汤系列都有意揉进山寨风味的原料,其中 An ordinary instant noodles restaurant in less than a year developed into a well-known catering chain in Shenzhen, opened five stores. First, grab the market with signature dishes. Spotted the Shenzhen people love to eat chicken pot, they elaborately modulated, heavy launch Cottage flavor “snail chicken pot ” as a signature dish. Let’s place on a snail with shell-rich meat that is not found in other stores. Place the chicken and the snails together in a saucepan, and cook them in slow fire. Bursts of fragrance will be overflowing everywhere, so that customers smelly, the appetite suddenly open, enjoy the tooth cheek still fragrant. Unique signature dishes by word of mouth, attracted diners come here. Second, to keep the market characteristics of flavor. “Snail chicken pot,” the hot so that they are acutely aware of Shenzhen, a big piece of food market gap - Cottage flavor dining. So cottage style as their own business characteristics, continue to introduce new. In addition to pot type, other types of cooking, soup series are intended to rub into the cottage flavor of raw materials, including