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一、把新闻宣传作为企业软实力的重要组成部分,着力构建大宣传格局。中国石油把新闻宣传工作放在塑造企业品牌、树立企业形象、维护公司声誉的公共关系管理的层面来认识、对待和组织,与生产经营、安全环保、和谐稳定等工作同等对待。按照“业务主导、属地管理”的原则,构建了公司领导亲自挂帅、新闻宣传部门牵头负责、业务部门分工协作的上下联动、齐抓共管的大宣传工作格局。建立新闻发言人制度,明确了集团公司和地区公司两级新闻发言人,加强对新
First, the news media as an important part of corporate soft power, efforts to build a big publicity pattern. CNPC recognizes, treats and organizes public information work on public relations management that shapes its corporate brand, sets up corporate image and upholds the company’s reputation, and treats the same with production and operation, safety and environmental protection, and harmony and stability. In accordance with the principle of “business dominance and territorial management”, the Company established a large propaganda work structure in which the company leaders are personally responsible, the publicity and publicity departments take the lead and the business divisions are coordinated and coordinated. The establishment of a spokesman system, a clear group of companies and regional companies two spokesman, to strengthen the new