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企业新闻宣传报道工作有别于社会媒体,其更加注重正确的舆论引导作用。综观成功的企业,除了拥有先进的科学技术,良好的管理手段外,还十分注重精神明文建设和富有特色的企业文化,这在很大程度上可以增强企业凝聚力,使企业获得不断向前发展的动力,不断增强企业的竞争力。新闻宣传在促进企业健康蓬勃发展的作用是不可替代的。
Corporate news propaganda work is different from social media, which pays more attention to the correct guidance of public opinion. Looking at successful enterprises, in addition to possessing advanced science and technology and good management means, they also attach great importance to the development of an unblemished spirit and a distinctive corporate culture, which to a large extent can enhance the cohesion of the enterprise and enable the enterprise to continuously develop Motivation, and constantly enhance the competitiveness of enterprises. The role of public information in promoting the healthy development of enterprises is irreplaceable.