鹤立鸡群,是指企业凭借高质量产品或占有专业市场的优势,以取得最大利润为目标,在商品定价时运用的高价谋略。这种高价谋略,是用异常悬殊的差别价格把产品的高度差异性一目了然的显现出来,犹如鹤立鸡群。“鹤立鸡群”的高价谋略,依据的一般原理是价格以价值为基础,故其基本技法是优质优价。同时,还必须充分反映供求关系规律和消费者心理需求。正确运用“鹤立鸡群”的高价谋略在市场竞争中具有重要的作用。一、凭借优势中国华瑞迅达电梯有限公司,是我国机械行业第 Stand out from the crowd, refers to companies with high-quality products or occupy the advantages of a professional market, in order to obtain maximum profit as the goal, in the use of high-priced pricing strategy. This kind of high-priced strategy is to show the difference in the product’s height at a glance with the unusually wide differential price. It is like standing out from the crowd. The general principle of high price strategy of “stand out from the flock” is that price is based on value, so its basic technique is high quality and high price. At the same time, we must fully reflect the relationship between supply and demand and psychological needs of consumers. The correct use of the high-price strategy of “stand out from the flock” has an important role in market competition. First, by virtue of China Huarui Schindler Elevator Co., Ltd., is China’s machinery industry