数字时代背景下的视觉传达设计已进入飞速发展的时期,设计更加关注受众情感层面上的需求、人性化的满足。本文从人情味设计的重拾,设计的人文关怀,以及绿色设计体现人性化三个方面进行论述,指出当代视觉传达设计越来越强调人性化,重视以人为本,以人的需求为出发点进行设计,未来的视觉传达设计呈现出人性化的发展态势。 The visual communication design in the digital age has entered a period of rapid development. The design pays more attention to the needs of the audience at the emotional level and the humanized satisfaction. This paper discusses the design of human touch, the humane care of design, and the humanization of green design. It points out that contemporary visual communication design emphasizes humanization, people-oriented, and people’s needs as the starting point for design. The future Visual Communication Design presents a human development trend.