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现代社会,电子商务的快速发展同时也促进了网络营销的飞速发展,网络营销在所有营销方式中所占的比例以几何倍的速度呈快速上升趋势。同时,不可避免的是,网络隐私也面临着越来越多的安全威胁和侵害,互联网用户的隐私安全正受到重大威胁。网络信息的科学管理正日益被越来越多的人重视,本文旨在分析隐私信息管理在网络营销中的重要性,从而提醒人们注意网络隐私的科学管理,保护自己的隐私以及合法权益不受损害。
In the modern society, the rapid development of e-commerce has also promoted the rapid development of internet marketing. The proportion of internet marketing in all marketing methods has been rapidly rising at geometric times. At the same time, it is inevitable that Internet privacy is also facing more and more security threats and infringements, and the privacy and security of Internet users are being seriously threatened. The scientific management of network information is increasingly valued by more and more people. The purpose of this paper is to analyze the importance of privacy information management in network marketing so as to remind people to pay attention to the scientific management of network privacy, protect their privacy and their legitimate rights and interests damage.