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目前的电视节目竞争日益激烈,电视台、频道以及栏目的专业化、细分化已成为无可争议的发展趋势,而经济领域又是电视专业化的一个重要分支。在这种形势下,黑龙江电视台经济频道于2011年3月28日开播。目前,地方电视台的经济频道大多处于弱势地位,收视率普遍不高,能够形成拳头节目的更是凤毛麟角。在受众需要和竞争弱势的形势下,经济频道怎样扩大知名度,培养忠实观众,得到更大的市场占有率,值得进一步探讨。本文仅就黑龙江电视台经济频道的设置谈几点浅见,以供同业参考。
With the increasingly fierce competition in television programs, the professionalization and segmentation of television stations, channels and columns have become the undisputed trend of development. The economic field is also an important branch of television specialization. In this situation, Heilongjiang TV Station Economic Channel was launched on March 28, 2011. At present, most of the economic channels of local television stations are in a weak position, and their ratings are generally not high. It is even rarer for them to form fist-show programs. In the situation of the needs of the audience and the competitive disadvantage, how to expand the visibility of the economic channel, cultivate a loyal audience, and gain greater market share deserve further discussion. This article only talked about the economic channel settings Heilongjiang TV talk a bit, for the same industry reference.