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去年位于北京的罗杰斯餐厅因一位顾客不合店规而被拒之门外,这位顾客愤然告上法庭,结果居然是罗杰斯赢得了这场官司。法院明确认定,店家有权选择服务对象。“采取不同的方式对待不同的顾客”的“一对一”经营方法,给商业带来了一场革命,一次质的飞跃。伴随着互联网的发展,这套经营哲学也遍及到了世界各地,被国际上全球500家最大型企业到只有一两个人的小商店广为采纳。
Rogers, who was in Beijing last year, was denied access to a restaurant due to customer disagreement. The customer angrily went to court, and Rogers actually won the case. The court made it clear that the store has the right to choose the client. The “one to one” management approach of “treating different customers in different ways” has brought a revolution and a qualitative leap to commerce. Accompanied by the development of the Internet, this set of management philosophy has also spread all over the world and is widely adopted by small shops in the world’s 500 largest enterprises to only one or two individuals.