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新边缘崛起,不仅产品换挡换代,更重要的是借用了互联网的传播手段。自2014年我与史贤龙老师共同提出“主流换挡”的产品升级方向后,主流企业并没有换挡。相反,出现了被史老师称为“新边缘崛起”的现象,就是原来处于边缘化的厂商,反而借助主流换挡在做大。那么,未来它们会不会成为新的主流呢?我认为极有可能。主流换挡,意味着产品重做一遍;新边缘崛起,意味着行业重做一遍。
The rise of the new edge, not only product shift, more importantly, borrowed the means of communication of the Internet. Since 2014, I and Shi Xianlong teachers jointly proposed “mainstream shift ” product upgrade direction, the mainstream enterprises did not shift. On the contrary, there is a phenomenon called “new rise of the edge” by history teacher, that is, the original marginalized manufacturers, but with the mainstream shift in the bigger. So, they will not become the new mainstream in the future? I think it is very possible. The mainstream shift means that the product is redone again; the new edge rises, meaning the industry is redone again.