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随着新媒体技术的不断革新以及融媒时代的快速降临,传统纸媒的发展呈现出巨大的危机。临危机而不倒的纸媒一次次激发自我潜力,不断克服困难与阻力,以创新发展机制不断开拓向前,在融媒时代自成一脉。本文以当前媒介环境为重要背景,以纸媒的发展现状作为切入点,对当前纸媒的窘境深入剖析,并提出针对性建议,以期对新媒体环境中的纸媒发展提供实际可行的建议。
With the continuous innovation of new media technologies and the rapid advent of the media era, the development of traditional media has shown a huge crisis. The paper media, which is in crisis but not inverted, inspires oneself and potential again and again, continuously overcomes difficulties and resistances, continuously advances and develops with an innovative development mechanism, and becomes a source in the era of financial integration. Taking the present media environment as an important background and the development status of paper media as an entry point, this paper analyzes the current dilemma of paper media and puts forward specific suggestions to provide practical advice on the development of paper media in the new media environment.