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余蔚平在2013年海峡两岸及港澳地区会计师行业交流研讨会上的致辞中指出,近年来,大陆注册会计师行业紧紧围绕服务国家建设的主题、诚信建设的主线,推进行业发展战略,加强行业监管,加强事务所内部治理,取得积极成效。此次研讨会以“文化·品牌”为主题,反映了两岸四地会计师行业对在全球经济结构调整的契机中,以文化和品牌建设为突破口,寻求行业发展新动力的共同需求。希望大家能够紧紧围绕“文化·品牌”这一主题探索和总结行业品牌建设的途径和规律,分享和交流事务所在品牌建设和国际网络建设方而的经验,并对两岸四地行业跨境合作的方式进行深入的探讨和交流,共同促进会计师行业的繁荣与发展。
Yu Weiping pointed out in his speech at the seminar on exchange of accountants across the Taiwan Strait and Hong Kong and Maucao in 2013 that in recent years, the CPA industry in mainland China has closely followed the theme of serving the national construction and integrity construction, advancing the strategy of industrial development, Strengthen the internal governance of the firm and achieve positive results. The theme of this seminar is “Culture, Brand,” which reflects the common needs of the CPA profession across the Strait to seek new impetus for the development of the industry by taking cultural and brand-building as a breakthrough in the turning point of the global economic restructuring. We hope that everyone can closely follow the theme of “Culture and Brand” to explore and summarize the ways and laws of brand building in the industry, share and exchange experiences in brand building and international network construction, and make cross-Strait industries Cross-border cooperation to conduct in-depth discussion and exchange, work together to promote the prosperity and development of the accountant profession.