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47年前诞生的芭比娃娃,不仅是美国的标志性玩具,而且成为美国文化的象征。这个曾激发起几代小女孩编织梦想的玩偶,亦为美国创造了巨额经济效益,使 Mattel 公司得以成为玩具行业的霸主。但自2001年以来,芭比受到前所未有的挑战。Mattel 的宿敌 MCA 娱乐公司推出的贝兹娃娃频居销售榜首。为应对这个身着嘻哈服饰的大头娃娃,Mattel 公司不断对芭比娃娃及其男友肯进行包装。在这场商战拼比的背后,更是一种文化认同的较量。尽管妈妈们对芭比与贝兹均无好感,却为何守不住自己的防线?
The Barbie doll, which was born 47 years ago, is not only a symbol of the United States, but also a symbol of American culture. This doll, which inspired several generations of little girls to weave their dreams, has also created huge economic benefits for the United States, making Mattel the dominant player in the toy industry. But since 2001, Barbie has been unprecedentedly challenged. Enemy Mattel’s Betz Dolls, released by MCA Entertainment, topped the list. In response to this big-headed doll dressed in hip-hop costumes, Mattel continues to pack Barbie and her boyfriend. Behind this battle of war, it is a contest of cultural identity. Although mothers are not favored by Barbie and Betz, why can’t they defend their defense?