品牌之间核心竞争点已由产品的“物美价廉质优”转变为品牌形象的竞争。如果品牌想要如此同质化的市场竞争中抢占更高的市场份额,就要求品牌有足够鲜明而有特色,具有创造力的品牌形象来带给消费者独特的情感体验。本文以T品牌为例,通过设计实践探讨通过创新设计的品牌形象来传达更为丰富的品牌概念,从而创造更大的品牌价值。 The core point of competition between brands has been the product of “inexpensive excellent quality ” into the competition of the brand image. If the brand wants such a homogeneous market competition to seize a higher market share, it requires the brand has a distinctive distinctive, creative brand image to bring consumers a unique emotional experience. In this paper, T brand as an example, through the design practice to explore through innovative design of the brand image to convey richer brand concept, so as to create greater brand value.