卡耐基在《智慧的锦囊》一书中曾经谈到:“龟兔赛跑故事中的乌龟与兔子,相信大家对它们一定非常熟悉。而工厂里的工作人员也可分为两种,一种是工作稳扎稳打的如乌龟者,一种是极有工作效率但又极情绪化的如兔子者。”一家策划公司不仅需要兔子型策划人,也需要乌龟型策划人。无论是兔子型,还是乌龟型,它们都必须是专家。 Carnegie once said in his book The Wisdom: “The turtle and the rabbit in the story of the tortoise and the tortoise race, I believe we must be very familiar with them, and the factory workers can be divided into two kinds, one is Working hard and steady like a tortoise, and a very productive but extremely emotional rabbit. ”A planning company not only needs a rabbit-type curator but also a tortoise curator. Whether it is a rabbit or a tortoise, they all must be experts.