虽然出版一词真正出现在中国是在清代,但中国出版萌芽可以追溯到甲骨文时期。中国出版业萌芽对记载中国文化历程,及对随后出版业的持续发展和世界出版业的发展都起到重大作用。本文主要考析了中国出版业早期萌芽的出现以及其具体表现,从其构成的各个要素,如文字、载体以及出版物等方面进行分析,并解析促使其出现的政治,经济,文化等方面的原因,以剖析早期萌芽出现的历史性成因及对出版业后世发展的意义。 Although the word “publishing” really appeared in China during the Qing Dynasty, the sprout of Chinese publishing dates back to Oracle. The sprout of Chinese publishing industry has played a significant role in documenting the course of Chinese culture and the subsequent development of the publishing industry and the development of the world’s publishing industry. This paper mainly analyzes the emergence of early sprouting and its concrete manifestation in China’s publishing industry. It analyzes the various elements of its composition, such as words, carriers and publications, and analyzes the political, economic and cultural aspects of its emergence The reason is to analyze the historical causes of the emergence of early budding and its significance to the future development of the publishing industry.