液态奶作为乳制品企业中的主流产品,具有广阔的市场空间,随着经济的发展和社会生活消费水平的提高,其巨大的市场潜力的诱惑,使得越来越多的乳制品企业投身于液态奶的生产。本文从我国液态奶市场营销的现状入手,分析液态奶营销中存在的问题,进而探讨我国液态奶市场发展对策。 As a mainstream product of dairy products, liquid milk has a vast market space. With the development of economy and the increase of consumption level of social life, the temptation of its huge market potential makes more and more dairy enterprises devote themselves to the liquid Milk production. This article starts with the status quo of liquid milk marketing in our country, analyzes the existing problems in liquid milk marketing, and then discusses the development countermeasures of liquid milk market in our country.