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自《舌尖上的中国》于2012年5月在中央电视台首播后,节目引起了社会的广泛关注。各地电视台搭乘该纪录片的成功,纷纷推出美食类节目。据不完全统计,目前我国已有300多家省市级电视台开办了美食栏目,饮食类节目特别是平民化饮食类节目迎来了前所未有的春天。如何借鉴品牌栏目的成功经验,在所在的省台甚至是市台做出一档受追捧的饮食类节目,与当地的人文融合是此类型节目成功的关键和重点。
Since the “China on the Tongue” premiered on CCTV in May 2012, the program has drawn wide public concern. Local television stations take the documentary success, have introduced gourmet food programs. According to incomplete statistics, at present, more than 300 provincial and municipal TV stations in China have opened food sections, and the catering programs, especially the popularized diet programs, usher in an unprecedented spring. How to learn from the successful experience of the brand column, and even in Taiwan where the station to make a popular food and beverage programs, and local humanities fusion is the key to success of this type of program and focus.