一个差不多永远热门的话题是中国广告的未来究竟会怎么样?其实,就象广告永远是和市场站在一起的一样,中国广告的命运也将是和中国消费品市场紧紧联系在一起。让我们先从现状看起:本地品牌日渐萎缩,国际性品牌长驱直入。多数本地品牌靠价格差苦苦支撑,品牌形象苍白甚至日益弱化。那么,究竟中国消费品市场的未来会怎样呢?·中国市场的未来掌握于中国消费者的手中.中国品牌的命运则正掌握于中国企业家的手中。·其中相当重要的一环将是品牌 A topic that is almost always hot is the future of Chinese advertising. In fact, just as advertising is always standing with the market, the fate of Chinese advertising will also be closely linked with the Chinese consumer goods market. Let us first look at the status quo: local brands are shrinking, and international brands are driving straight. Most local brands are struggling with price differences, and their brand image is pale or even weaker. Then, what will happen to the future of China’s consumer goods market? The future of the Chinese market is in the hands of Chinese consumers. The fate of Chinese brands is in the hands of Chinese entrepreneurs. ·The important part of this will be the brand