广告是为了某种特定的需要,通过一定形式的媒体,公开而广泛地向公众传递信息的宣传手段。广告有广义和狭义之分,广义广告包括非商业广告和商业广告。非商业广告指不以盈利为目的的广告,又称效应广告,如政府行政部门、社会事业单位乃至个人的各种公告、启事、声明等,主要目的是推广;狭义广告仅指商业广告,又称经济广告,是指以盈利为目的的广告,通常是商品生产者、 Advertising is a means of disseminating information to the public openly and broadly through certain forms of media for a specific purpose. Advertising broadly and narrowly divided, generalized advertising, including non-commercials and commercials. Non-commercial advertising means not for profit advertising, also known as the effect of advertising, such as government administrative departments, social institutions and individuals, a variety of announcements, notices, etc., the main purpose is to promote; narrow advertising refers only to commercials, and Advertising economy, refers to the purpose of advertising for profit, usually commodity producers,