公共关系是一门独特的艺术,体现着现代社会的新观念和新科学。它有助于人们塑造良好的个人形象和组织形象。随着改革开放的深入发展,中学思想政治教育站在了一个全新的历史节点。因此,以公共关系的形象观念、策划观念和创新观念指导政治教师专业素养的建构与提升,培养高度自觉的引导型教师、智慧型教师、创新型教师,不仅十分必要,而且切实可行。 Public relations is a unique art that embodies the new ideas and new sciences of modern society. It helps people create a good personal and organizational image. With the deepening of reform and opening up, ideological and political education in secondary schools has stood at a brand new historical node. Therefore, it is not only necessary but also practicable to guide the construction and promotion of the professional qualifications of political teachers with the concept of public relations, the concept of planning and the concept of innovation as well as the training of highly-motivated guidance teachers, intelligent teachers and innovative teachers.