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企业电视台在加强思想政治工作、服务生产经营建设、提高职工队伍素质、提高现代化管理水平等方面发挥着其他媒体无法替代的作用。随着新媒体的不断涌现,企业电视台面临的挑战也逐渐凸显。本文通过分析企业电视台的功能和定位,从做好做优新闻节目出发,提出了发挥企业电视台舆论引导功能的途径。
The enterprise television station plays an irreplaceable role in other fields such as strengthening the ideological and political work, serving the production and operation construction, improving the quality of the workforce and improving the modern management level. With the continuous emergence of new media, the challenges facing corporate television are also gradually highlighted. Based on the analysis of the function and positioning of the enterprise television station, from the perspective of doing a good news program, this article puts forward the ways of giving play to the guiding function of the public opinion of the enterprise television station.