“非主流”设计与“主流设计”相比较二者之间并不是矛盾对立的,而是相辅相成的。“非主流”设计的提出并不是要改变“主流设计方法”在现代工业生产模式背景之下的主导地位,而是以“主流设计方法”为依托,在保证正常的生产通道基础之上,拓展产品设计的内涵和外延。本文分析了非主流广告设计与主流广告设计的关系。 “Non-mainstream ” design and “mainstream design ” compared to the two is not contradictory, but complementary. The proposal of “non-mainstream” design is not intended to change the dominance of “mainstream design methods” under the background of modern industrial production mode, but instead relies on the “mainstream design method” to ensure normal production Based on the channel, expand product design connotation and extension. This article analyzes the relationship between non-mainstream advertising design and mainstream advertising design.