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SWOT分析法通过系统分析的思想将看似独立的因素进行综合分析的方法,从而帮助企业更好的制定战略计划。近几年随着对外经济开放的扩大内蒙古会展产业也迎来了良好的发展势头,在“民交会”、“药交会”等有影响力的会展活动指引下,内蒙古会展产旅游出现了喜人的发展前景,但机遇与挑战并存。为此我们基于SWOT分析对会展旅游进行了分析,为其发展提供有效的参考。
SWOT analysis method through the analysis of the system will seemingly independent factors a comprehensive analysis of methods to help enterprises better formulate strategic plans. In recent years, with the expansion of foreign economy, the exhibition industry in Inner Mongolia also ushered in a good momentum of development. Under the guidance of such influential conventions and exhibitions as “CPPCC” and “Drug Fair”, the exhibition tourism in Inner Mongolia There have been gratifying development prospects, but the opportunities and challenges coexist. To this end, we analyzed the MICE tourism based on the SWOT analysis and provided an effective reference for its development.