视觉营销(Visual Merchandising)是卖场终端的设计系统,视觉营销的概念在很多人眼中比较模糊,也没有引起足够的重视,或者只是一个简单的意义——把产品干净、整齐地放好。视觉营销是什么?它是人们按照一定的功能和目的进行的有关展示空间、道具、服装商品的安排和展示,以及照明和视觉传达等创造性工作的统称。通过创造展示空间环境,有计划、有目的、合乎逻辑地将商品展现给顾客,并力求对顾客地心理、思想与行为产生相应地影响。 Visual Merchandising is a design system for store terminals. The concept of visual marketing is ambiguous in many people’s eyes, and it has not attracted enough attention, or just a simple meaning - to put the product cleanly and neatly. What is visual marketing? It is the general term for creative work related to display spaces, props, clothing products, and lighting and visual communication. Through the creation of an exhibition space environment, products are presented to customers in a planned, purposeful and logical way, and the impact on the customer’s psychology, thoughts and behaviors is accordingly influenced.