上世纪90年代中后期,外资退出中国啤市后,国内啤酒业的重组整合,如点着了的火药桶愈演愈烈,成为人们耳熟能详的话题。竞争加剧带来的高速扩张,不仅使中国啤酒业成为市场化程度最高、竞争最为激烈的行业。随着国内啤酒市场越发的成熟,外资再次进军中国啤酒市场。 In the mid-to-late 1990s, after the foreign capital quitted the beer market in China, the reorganization and integration of the domestic beer industry became more and more familiar as the powder keg lit up. The rapid expansion brought by the intensified competition has not only made China’s beer industry the most marketed and most competitive industry. With the domestic beer market more mature, foreign investment into the Chinese beer market again.