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该书围绕视觉传达设计中视觉信息的传播和接受这两个重要环节,从视觉心理分析入手,就视觉互动的产生、形式以及各类视觉传达设计与视觉心理的关系进行了研究分析,有鉴别地吸取了阿恩海姆、贡布里希等著名学者的理论精华,指出了视觉心理和视觉互动在视觉传达设计中的重要作用,同时深入探讨了视觉认知的一般规律在视觉传达设计中的应用和实践。
The book focuses on two important aspects of the spread and acceptance of visual information in visual communication design. Starting with the analysis of visual psychology, this book makes a research and analysis on the generation and form of visual interaction and the relationship between visual communication design and visual psychology. In this thesis, we take the theoretical essence of famous scholars such as Arnheim and Gombrich, point out the important role of visual psychology and visual interaction in the design of visual communication, and discuss the general rules of visual cognition in visual communication design Application and practice.