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作为城市文化象征之物、承载之物、传播之物的新媒体,与城市文化建设具有多元互动关系。因此,城市文化建设要创新策略,大力发展新媒体经济,充分发挥新媒体的新闻舆论宣传功能,利用新媒体协调好政府各部门、民间各团体、行业各领域等的平衡互动关系,重视新生意见领袖的影响力和带动力,从而为城市发展提供精神动力、思想保证、社会支持,促进城市文化软实力的提升。
As a symbol of urban culture, carrying things, communication of new media, and the construction of urban culture has a multi-interactive relationship. Therefore, the city’s cultural construction should adopt innovative strategies, vigorously develop the new media economy, give full play to the media’s propaganda function of new media, use new media to coordinate the balanced and interactive relationship among various government departments, various non-governmental organizations and various fields of industries, and attach importance to the views of freshmen The influence and driving force of leaders, so as to provide mental impetus, ideological guarantee and social support for urban development and promote the enhancement of urban cultural soft power.