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本刊讯数字技术的迅猛发展,正深刻地影响着印刷人对传统书刊印刷的看法。处在激烈竞争的书刊印刷市场中的企业,如何赢得市场制高点,走出一条独特、适合企业自身发展的道路,已成为书刊印企老总每天都要思考的问题。在多媒体时代,出版印刷产业链已经发生了根本改变,以“内容为王”的出版社话语权正在削弱,随着数字技术的发展,数字出版、数字印刷、按需印刷、网络出版的市场需求正在把这个产业链变短,“内容与技术并重”将成为多媒体时代出版印刷产业链的特征,印刷业不再只是用纸张承载信息的行业,当印刷企业的业务延伸至互联网和智能手机等多媒体时,印刷企业就能持续发展。
Our rapid development of digital technology, is a profound impact on the printing of traditional books and journals view. In the fiercely competitive book printing market, enterprises, how to win the market commanding heights, and get out of a unique and suitable way for the development of enterprises have become a daily issue for book-printing chief executives. In the multimedia era, the publishing and printing industry chain has undergone fundamental changes. The discourse power of publishers with “content as king” is being weakened. With the development of digital technologies, digital publishing, digital printing, on-demand printing and online publishing Market demand is to shorten the industrial chain, “content and technology ” will become the characteristics of the publishing and printing industry chain in the multimedia era, the printing industry is no longer just use paper to carry information industry, when printing business extends to the Internet and Smartphones and other multimedia, the printing business will be sustainable development.