产品销售是生产和消费之间不可缺少的扭带。这个扭带是反映社会需求的温度表。企业所创造的价值只有通过产品的销售才能实现。广义的销售工作包括了两个方面,一是把消费者消费需求的信息传递给生产者;二是把生产者生产的商品推荐给消费者,并促使消费者实现购买行为而感到满意。这两个方面统一以后,才能促进生产,提高效益,才能保证货畅其流,加速企业发展。特别是县以下中小型企业,基本上以销定产,销售工作显得更为突出。 Product sales are an indispensable twist between production and consumption. This twisted band is a thermometer that reflects the needs of society. The value created by an enterprise can only be achieved through the sale of products. The generalized sales work includes two aspects. The first is to convey the consumer’s consumption demand information to the producer; the second is to recommend the producer’s product to the consumer and to encourage the consumer to realize the purchase behavior and feel satisfied. After these two aspects are unified, we can promote production and improve efficiency, so as to ensure smooth flow of goods and accelerate the development of enterprises. In particular, small and medium-sized enterprises below the county basically set their output by sales, and sales work became even more prominent.