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黑五变成了一场“博弈理论”的测试。很多商家迫于竞争对手的促销活动,最终顶不住压力,也加入到促销的行列。但结果只是“赔本赚吆喝”。“双十一”刚刚落幕,“黑色星期五”如期而至,又到了“买买买”的购物季。美国零售业联合会(the National Retail Federation)预计,2016年零售业在购物季的销售将增加3.6%至6560亿美元,其中增长的很大一部分来自线上,而通常黑色星期五被认为是购物季的开始。据Adobe数字洞察(Adobe Digital Insights)数据显示,今年的感恩节和黑五的线上销售超过了50亿美元,仅黑五当天的
Black Five has become a “game theory” test. Many businesses are forced to competitors’ promotions, ultimately unable to withstand the pressure, but also joined the ranks of the promotion. But the result is only “lose money earned drink ”. “Double eleven ” just ended, “Black Friday ” as scheduled, went to the “buy buy ” shopping season. The National Retail Federation predicts retail sales will increase 3.6% in the shopping season to $ 656 billion in 2016, with a large part of the growth coming online, while Black Friday is generally considered a shopping season s begin. According to Adobe Digital Insights, online sales of Thanksgiving and Black Friday this year exceeded $ 5 billion on Black Friday