在我国市场经济不断发展的今天,高等艺术院校的教育发展方向也在不断的转化,特别是对应用型人才的培养,是目前艺术类教学要研究的主要课题。在课程教学过程中,实践课程的教学方法、手段是教学研究的主要内容,是实现人才培养目标的方向标。为此,我们在以人才培养目标、教学内容、实践教学方式改革与创新等三个方面,对艺术设计专业包装设计实践课程教学方法改革研究与实践进行了尝试。 Today, with the continuous development of market economy in our country, the direction of the educational development of higher art colleges and universities is also constantly changing. In particular, the cultivation of applied talents is the main subject to be studied in art teaching at present. In the teaching process of the course, teaching methods and means of practical courses are the main content of teaching and research, and are the direction of achieving the goal of personnel training. For this reason, we try to reform the research and practice of the reform of teaching methods of package design practice of art design major in three aspects: the goal of personnel training, the content of teaching, the reform and innovation of practical teaching methods.