大家知道,八十年代末期,美国玩具巨商——孩子王跨国公司,为了将其已在欧美赚尽了钱的“变形金刚”打入亚太地区市场,施出了不同凡响的诱导销售术,他们先是精心制作了扣“儿”心弦的电视系列动画片《变形金刚》,并以此为突破口,无偿地将片子赠送给各地电视台播放,从而使成千上万的孩子被可爱的金刚所迷惑。使金刚轻松地叩开了亚太大门,市场销量大增。“诱导销售术”之所以能够一举成功,其秘诀就在于经营者打心理战。把顾客的心吸过来,使顾客产生购买欲,形成购买动机。联想到时下我们的不少企业,纵有物美价廉的佳品,却难以形成货畅其流的优势,其原因是其营销方式陈旧呆板,落入千人一面的俗套。极少数人,想赚钱,却不正确运用“诱导 We all know that in the late 1980s, the United States toy giant - King of Children multinational corporations, in order to make money in Europe and the United States has made its ”Transformers “ into the Asia Pacific market, the extraordinary sales induced sales , They first elaborate the deduction ”Tiny “ TV series cartoon ”Transformers“, and as a breakthrough, free films will be presented to all local television stations, so that thousands of children are cute Diamond confused. King Kong easily knocked open the door to the Asia Pacific, the market surge. ”Induced salesmanship “ The reason is able to succeed in one fell swoop, the secret is that operators fight psychological warfare. Attract the customer’s heart, so that customers have a desire to buy, the formation of purchase motivation. Think of nowadays many of our businesses, despite the inexpensive quality of the share, but difficult to form the advantage of goods smooth flow, its reason is that its marketing is outdated, thousands of people fall into the stereotypes. Very few people want to make money, but not correct use of ”induced