电子商务主导着今日经济的发展,划时代地改变了企业与市场、竞争者、客户、员工和供应商之间的互动作用。世界各国都以推进信息化建设、加快信息产业发展作为调整经济结构、促进经济发展,推动社会进步的重要途径。本文阐述了企业建网的优势,并结合宝洁公司的成功案例,提出了策划企业建网的方案,分析了企业网站的建立需要注意的问题和未来的发展。 E-commerce dominates today’s economic development and has dramatically changed the interaction between businesses and markets, competitors, customers, employees and suppliers. All countries in the world take the promotion of information construction and speeding up the development of the information industry as an important way to adjust economic structure, promote economic development and promote social progress. This article describes the advantages of enterprise network construction, combined with the successful case of Procter & Gamble Company proposed plan to build the enterprise network, analysis of the establishment of the enterprise need to pay attention to the problems and future development.