企业文化是企业发展到一定阶段的产物,也是企业不断变革与创新的结果。企业文化之所以引起企业界的高度重视,是因为它能够作为一种管理手段或企业思想政治工作方法,调节企业的生产经营活动过程,在企业竞争中发挥巨大作用。企业文化的核心在于企业精神,它在经营管理中的作用主要有以下五个方面。方向盘作用。在激烈的市场竞争中,企业如果没有一个自上而下的统一目标,很难参与市场角逐,更难在竞争中求得生存与发展。企业文化能把企业职工个人的目 Corporate culture is the product of a certain stage of enterprise development, but also the result of continuous enterprise reform and innovation. The reason why corporate culture has drawn great attention from the business community is that it can regulate the process of production and business activities of enterprises as a kind of management method or enterprise ideological and political work method and play a great role in the competition of enterprises. The core of corporate culture lies in the spirit of enterprise. Its role in business management mainly includes the following five aspects. Steering wheel function. In the fierce market competition, enterprises without a unified top-down goal, it is difficult to participate in market competition, more difficult to survive in the competition and development. Corporate culture can be the personal goals of business workers