航运企业的产品是航运服务,作为一种服务产品,它是由核心服务、有形服务和附加服务三部分组成的。核心服务是航运服务最基本的层次,是满足客户需要的核心内容,即货物的空间位移。有形服务是指满足客户需要的各种具体形式,包括品牌、运输方式、服务质量、运输工具等内容。附加服务是指客户在购买航运服务 Shipping company's products are shipping services, as a service product, which is composed of core services, physical services and additional services in three parts. The core service is the most basic level of shipping service, which is the core content to meet the needs of customers, that is, the spatial displacement of goods. Tangible service is to meet the needs of customers in various forms, including brand, mode of transport, service quality, transport and other content. Additional service means that the customer is purchasing the shipping service