移动互联网让我们的生活变得“酷”了起来,也让一些企业开始变得“苦”了起来:话语权越来越偏向市场和消费者,竞争越来越激烈……“战略转型”可能是唯一的办法。这场由移动互联网发展倒逼企业转型之风,从移动互联网领域吹到了传统行业。组织架构调整是企业战略的投射,也是企业对于外部市场环境的一种反应形式。过去组织的金字塔层级结构变得不合时宜了,组织架构应该更加扁平和 Mobile Internet has made our life “cool.” It has also led some enterprises to become “bitter.” The right to speak is increasingly favoring the market and consumers and the competition is becoming more and more intense. “Strategic transformation” may be the only way. This move by the development of mobile Internet business transformation of the wind, blowing from the field of mobile Internet to the traditional industries. The adjustment of organizational structure is the projection of enterprise strategy and also a form of reaction of enterprises to the external market environment. The hierarchy of the pyramids of the past has become outdated and the organizational structure should be flatter and