论文部分内容阅读
随着现代信息技术的发展以及互联网的普及,现代社会成为了一个新媒体时代。新媒体时代为很多新兴事物的市场营销提供了新的手段。在科学发展观的号召下,节能材料的发展也开始走向起步阶段。如何在新媒体下,充分利用新媒体时段来进行节能材料的市场营销就变得格外重要。本文首先分析了节能材料的存在环境,对其优势、劣势、机遇以及威胁都进行了分析,然后提出了在新媒体下节能材料的市场营销策略,以促进节能材料在新兴市场的普及度,扩大群众基础。
With the development of modern information technology and the popularization of the Internet, modern society has become a new media era. The new media era has provided new tools for the marketing of many new things. Under the call of the scientific concept of development, the development of energy-saving materials has also begun to move towards the initial stage. How to make full use of the new media period to market the marketing of energy-saving materials becomes more and more important. This paper first analyzes the existence environment of energy-saving materials, analyzes its advantages, disadvantages, opportunities and threats. Then it puts forward marketing strategies of energy-saving materials in new media in order to promote the popularization of energy-saving materials in emerging markets and expand Mass Basis.