我是一名社会保险业务员,征订杂志不是我份内之事。但是近几年,在领导的支持下,我主动承担了《中国社会保险》杂志的征订任务。一年一度的征订工作已开始,笔者诚借杂志一角,谈谈几点体会。 宣传·利用·自愿 宣传,就是利用一切机会宣传杂志本身所具有的优势。《中国社会保险》杂志具有“新、优、精”的特点。新,因为她是在社会保险制度改革征途上诞生的新刊物,具有旺盛的生命力,给人耳目一新的感觉;优,因为她是唯一的全国性社会保险专业杂志,对全国的社会保险工作者和企事业单位的劳资工作人员具有工作指导的优势,对广大的企业职工具有可读性强的优势。精,因为她报道的内容全面及时,政策到位,又具有权威性,是其他报刊杂志不可比拟的精品。通过广泛宣传,提高杂志的知名度,方显“庐山真面目”。 利用,就是利用社会保险机构与基层单位密切的工作关系。《中国社会保险》杂志在基层的发行对象,是参加社会保险的企事业单位,每个县市都有近百或者几百个这样的单位, I am a social insurance salesman. It is not my job to collect magazines. However, in recent years, with the support of leaders, I took the initiative to undertake the subscription of “China Social Insurance” magazine. The annual subscription has started, I Honest magazine corner, talk about some experience. Advocacy, use of voluntary advocacy, is to use every opportunity to promote the magazine itself has the advantage. China Social Insurance magazine has the characteristics of “new, excellent and refined.” New, because she is a new publication born on the journey of reform of the social insurance system, with a strong vitality, giving a fresh feeling; excellent, because she is the only national social insurance professional magazine, the national social insurance workers and Employee labor force of enterprises and institutions has the advantage of work guidance, and has the advantage of readability to the majority of enterprise workers. Fine, because she reported the contents of a comprehensive and timely manner, the policy in place, but also has the authority of other newspapers and magazines incomparable boutique. Through extensive publicity, to improve the visibility of the magazine, Fang Xian, “Lushan true colors.” Utilization refers to the use of close working relations between social insurance agencies and establishments. The issuance object of China Social Insurance magazine at the grassroots level is enterprises and public institutions participating in social insurance, each with nearly one hundred or hundreds of such units,