真正有价值的娱乐营销,其作用不应仅仅局限于营销和娱乐,它还应该具有智慧的闪光和思想的深度。不管我们是否愿意面对这样的现实,娱乐饱受诟病或者“谈娱色变”的年代已经一去不返,我们早已在不知不觉中身处一个全民娱乐的时代。社会的进步、观念的革新、技术的发展、新的媒介平台的开 The real value of entertainment marketing, its role should not be limited to marketing and entertainment, it should also have the wisdom of flash and depth of thought. Regardless of whether we are willing to face such a reality, the era of entertainment criticism or “discourse and discoloration ” has come to nothing, we have long been unconsciously in an era of national entertainment. The progress of society, the renovation of ideas, the development of technology and the opening of new media platforms