随着中国加入世贸组织,中国经济进一步逐步融入经济全球化的潮流中,越来越多的跨国公司进入中国市场,中国企业正面临着前所未有的竞争压力,如何有效地提高警惕中国企业的竞争力,使企业能够在激烈的竞争中生存发展,愈来愈成为所有企业都必须正视的重大课题。最近的研究认为,企业竞争力是指,在竞争性市场中,一个企业所具有的能够持续地比其他企业更有效地向 As China joins the WTO, more and more multinationals have entered the Chinese market as China's economy gradually merges with the trend of economic globalization. Chinese enterprises are facing unprecedented competitive pressures and how to effectively raise their awareness of the competitiveness of Chinese enterprises So that enterprises can survive and thrive in fierce competition and increasingly become a major issue that all enterprises must face squarely. Recent research suggests that the competitiveness of an enterprise means that in a competitive market, an enterprise has the ability to continuously