乡村旅游是近年来兴起的以农村为活动场所的旅游形式。乡村旅游与电子商务结合,如何对乡村旅游电子商务营销模式进行创新,现已成为发展一个地区乡村旅游产业所要面对的重要问题。本文对乡村旅游电子商务营销的四大模块——产品模块、价格模块、渠道模块、促销模块进行了创新研究。 Rural tourism is a form of tourism that has emerged in recent years as a venue for activities in rural areas. The combination of rural tourism and e-commerce, how to innovate the rural tourism e-commerce marketing model has now become an important issue in the development of a rural tourism industry in a region. This article has carried on the innovation research to the four major modules of rural tourism e-commerce marketing - product module, price module, channel module and promotion module.