国家工商局最近对广告经营者即经工商行政管理机关核准登记注册,从事广告设计、制作、发布、代理等广告经营活动的单位和个人,就其应具备的资质标准作出规定: 一、综合型广告公司 具有为广告客户提供市场调查、广告策划、广告效果测定及设计、制作、代理等全面服务能力的广告公司。 The State Administration for Industry and Commerce has recently stipulated on the qualification standards that should be possessed by the entities and individuals that have been approved by advertising agencies to be registered by the administrative authorities for industry and commerce and engaged in advertising business activities such as advertising design, production, distribution, and agency. Advertising companies have advertising companies that provide advertisers with comprehensive service capabilities such as market research, advertising planning, advertising effectiveness measurement, design, production, and agency.