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随着电子商务的发展,网络经济时代的来临,企业正面临着前所未有的挑战,而经济全球化带来的激烈竞争使得企业更加注重通过战略选择来保持其竞争优势。本文就电子商务时代,企业的战略管理变革进行了分析。
With the development of e-commerce and the advent of the era of network economy, enterprises are facing unprecedented challenges. The fierce competition brought about by economic globalization has led enterprises to pay more attention to maintaining their competitive advantages through strategic choices. This essay analyzes the changes of the strategic management of enterprises in the e-commerce era.