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以互联网和手机为代表的数字化媒介在资讯传播中受到大众文化的极大影响,新媒介在生产有关大众文化的内容产品时特点鲜明,具有时代特征。本文阐述了新媒介传播与大众文化心理之间的联系。媒体从业者除了要了解受众的阅读需求,也肩负着把握舆论导向、反思文化传播的使命和责任。
Digital media represented by the Internet and mobile phones are greatly influenced by mass culture in the dissemination of information. New media have distinctive features and characteristics of the times in the production of content products related to mass culture. This article describes the relationship between the new media and mass culture psychology. In addition to understanding the audience’s reading needs, media practitioners also shoulder the mission and responsibility of grasping the orientation of public opinion and reflecting on cultural transmission.