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随着信息技术的快速发展及互联网经济热潮的到来,平台企业成为了二十一世纪企业商业模式的灵魂与核心。一种新的产业组织形式---平台经济模式在互联网产业中出现,它有不同于传统经济产业模式的特征。本文通过对平台经济涵义、起源、网络效应机制特征及商业模式构造的分析,对平台经济中双边市场建立、用户补贴战略、用户筛选、平台盈利方式等进行了讨论,并提出了互联网平台企业的几种竞争策略。
With the rapid development of information technology and the advent of the Internet economy, platform enterprises have become the soul and core of the business model of the 21st century. A new form of industrial organization --- the platform economic model appeared in Internet industry, it has the characteristics different from the traditional economic industrial mode. Based on the analysis of platform economic meaning, origin, mechanism of network effect and structure of business model, this paper discusses the establishment of bilateral market, user subsidy strategy, user selection and platform profitability in platform economy. Several competitive strategies.